ABOUT
It all begins in 1993 with Dirk Rosenthal financing his travels to countless BMX contests by selling selfprinted T-shirts. Today Chico Clothing is one of the oldest streetwear labels in Germany.
Developing the collection relies on years of experience with our unique style. The entire streetwear collection is influenced by everyday life and streetculture. It’s aiming against the grey and tedious daily routine. Distinctive for the apparel is its excellent wearability, fresh colors, always cut to feel at ease with.
If you are into rare soul grooves as well as funk, disco and hip hop classics you will discover pieces of music history in each collection. The overall attitude is to avoid stereotype thinking.
That’s what Chico constitutes: stay independent! And if you don’t like it, don’t wear it!
COLLECTION CLIPS
